[259] 桃谷順天館 – 明色

1950s

∅ 8.3 cm

75 c.c.

Japan

IMG_8503

IMG_8511 IMG_8504

Remarks:

Momotani Juntenkan  & Co.Ltd. (桃谷順天館, currently called “Momotani Juntenkan Group”) was established in 1885 by Masajirou Momotani (桃谷政次郎) in Osaka, Japan. He started his business when he invented a new lotion,  initially for his wife who was annoyed with her acne, which became very popular among woman all over Japan — Nikibi Tori Bigansui (にきびとり美顔水). The brand  line Meishoku (明色) was introduced in early 1930s  in form of cleansing cream. The Group today owns divisions in many of the major cities in Japan, as well as an overseas division in Shanghai, China. See more about Momotani Juntenkan  & Co.Ltd. at http://www.e-cosmetics.co.jp/.

For reference:

Advertisement of Meishoku Cleansing Cream (明色 クリンシン クリーム), Fujin Seikatu (婦人生活), Doushisha Co.Ltd(同志社株式会社), September 1956.

1956_Meishoku cleansing cream_a

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